About us

AlSalehat Holding Co. is a leading holding company based in the Kingdom of Saudi Arabia. Established over 60 years ago by Sheikh Saleh Serafi, the company has grown to become one of the most respected family-owned businesses in the region.

At AlSalehat Holding Co., we are dedicated to delivering exceptional value and service to our clients and partners. Our diverse portfolio of businesses spans the healthcare, real estate, finance and investment, entertainment, and hospitality sectors. We are a dynamic and forward-thinking company, constantly seeking out new opportunities and innovative ways to serve our stakeholders.  

Our Goals


Continue Venturing Into the Hospitality &
Entertainment Markets

Develop Extensive Corporate
Brand Identity

Hold Our Place on the List of Top 10
KSA Family-Owned Businesses

Achieve steadily sustainable
growth of the organization

Transform and Align Current governance and the organizational structure of the holding group and its subsidiaries

Partner with Well-known
International Firms

Invest in the development of
the Culture & Arts field in the Region

Attract Investment Opportunities
with Valuable Ideas & Offers

Our Values 


Giving back to society and helping those in need


Forward-looking with a predisposition to change


Acting with the honest intention striving to over deliver as opposed to over-promise


Preserving the heritage of the ancestors and supporting local culture, art and history